MODEL PEMBERDAYAAN MASYARAKAT DAN STRATEGI PEMASARAN PADA PENGEMBANGAN DESA WISATA RUMAH BUDAYA WATULIMO YANG BERBASIS INDUSTRI KREATIF DI KABUPATEN TRENGGALEK

Most of the tourism villages in Rumah Budaya Watulimo and Regencies only present potential for local beauty their respective regions, but have not yet touched on development creative industries by utilizing existing potentials those areas. The a village generally has positive impact life community, especially physical environment, economic, social cultural conditions community around tourist area. However, addition will be able to more people's economy. This study aims implement empowerment, women children as educational media developing industry-based Trenggalek districts. research includes action research. empowerment strategy refers Asset Based Community Development (ABCD) methodology or Asset-Based Assistance. In terms implementation. collected data is then processed analyzed descriptively. results showed that implementation was carried out through fashion industry training corncob craft industry. involvement given starting from processing raw materials variety products, well packing models marketing programs, so they are produce also do marketing. involving children, this provided form providing education knowledge skills ranging various besides taught about creativity exhibition display products handicraft.